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Innovation & Barriers

What would pull people in more often, and why some never started or quietly stopped. Natural formulation and single-use formats top the wish-list; taste and a preference for homemade drive defection.

What would drive more usage
Q24 · innovation interest
#1
74.7%
All-natural sauces with zero preservatives.
#2
61.9%
Single-use sauce sachets .
#3
58.2%
Tomato paste with pre-mixed Saudi/Arab spices .
#4
0.9%
Other
Non-user history
S2A1 · base 281
56%lapsed
55.5%Tried AlWalimah but no longer use it
44.5%Aware of AlWalimah but never tried it
Why non-users stay out
Open-ends · never tried (n=–) vs lapsed (n=–)
Not available in this wave